WPP Media - Assistant Vice President, Influencer Marketing, MENA
Requirements
• Industry Experience (MUST HAVE): 5+ years of dedicated influencer marketing experience specifically within the Beauty, Skincare, Cosmetics, or Personal Care industries (agency or brand side). • 5+ years of dedicated influencer marketing experience specifically within the Beauty, Skincare, Cosmetics, or Personal Care industries • Total Experience: 8–10+ years of overall experience in Influencer Marketing, Social Media, or Creator Economy platforms. At least 3–4 years in a direct team management role. • Beauty Ecosystem Mastery: Deep knowledge of beauty trends, product launch cycles, cosmetic claims compliance, and established relationships with key beauty creators and talent management agencies. • Beauty Ecosystem Mastery: • Leadership Track Record: Demonstrated success leading and developing teams of 8+ direct and indirect reports, with a passion for mentorship and talent retention. • Leadership Track Record: • Operational Mastery: Exceptional organizational skills with proven experience designing, auditing, and scaling operational processes for high-volume, multi-SKU beauty campaigns. • Operational Mastery: • Client Executive Presence: Expert communication, presentation, and relationship-building skills, with a track record of managing C-suite and VP-level client relationships in the beauty space. • Client Executive Presence: • Commercial Acumen: Strong financial acumen with experience managing multi-million-dollar beauty client budgets, margin governance, and commercial forecasting. • Commercial Acumen: • Key Performance Indicators (KPIs) • Team Growth & Beauty Mastery: Internal talent retention rates, team satisfaction scores, and skill progression of direct reports in beauty category expertise. • Team Growth & Beauty Mastery: • Client Retention & Account Growth: Net Revenue Retention (NRR) and organic account expansion across GOAT Beauty accounts. • Client Retention & Account Growth: • Operational Efficiency: On-time campaign and product delivery rates, margin control, and process adoption metrics. • Operational Efficiency: • Campaign Effectiveness: Achievement of client campaign benchmarks (ROI, engagement rates, Share of Voice in the beauty category, and business impact). • Campaign Effectiveness: • Please read our Privacy Notice for more information on how we process the information you provide.
Responsibilities
• Strategic Vision & Beauty Campaign Strategy • Beauty Portfolio Strategy: Serve as the senior strategic authority across all GOAT Beauty accounts, developing end-to-end influencer and creator strategies that align with beauty industry benchmarks and client business KPIs. • Beauty Portfolio Strategy: • Beauty & Creator Innovation: Deep understanding of the beauty creator ecosystem (skincare experts, dermatologists, hair stylists, MUA/makeup artists, micro/macro beauty influencers, and beauty content creators across TikTok, Instagram, and YouTube). • Beauty & Creator Innovation: • Beauty Trend Forecasting: Stay ahead of fast-moving beauty dynamics (e.g., GRWM formats, shade matching, ingredients-first storytelling, skinimalism, TikTok shop beauty trends, and beauty product sampling models). • Beauty Trend Forecasting: • Integrated Planning: Collaborate with cross-functional media and PR teams to integrate creator strategies into broader beauty brand campaigns, product launches, and seasonal moments. • Integrated Planning: • Data-Led Effectiveness: Champion performance metrics, utilizing proprietary data tools (such as IBEX) to optimize creator selection, audience authenticity, pricing benchmarks, and sales conversion/ROI. • Data-Led Effectiveness: • Talent Development & People Leadership • Team Coaching & Mentorship: Direct, coach, and empower a high-performing team of Influencer Directors, Account Managers, and Strategists, fostering a culture of excellence, psychological safety, and continuous learning. • Team Coaching & Mentorship: • Beauty Expertise Building: Upskill and train account teams on beauty industry best practices, product gifting/seeding protocols, FTC guidelines around cosmetics claims, and creative briefing for beauty content. • Beauty Expertise Building: • Career Pathing: Establish clear career growth trajectories, performance benchmarks, and skill development plans for direct and indirect reports. • Career Pathing: • Resource Allocation: Oversee workload distribution across beauty account teams to maintain optimal capacity, prevent burnout, and maximize team efficiency. • Resource Allocation: • Client Management & Commercial Growth • Senior Beauty Executive Advisor: Serve as the executive-level point of contact for beauty client leadership (CMOs, Brand Directors, VP of Global Communications/Influencer Marketing), acting as a trusted consultant on influencer strategy and market dynamics. • Senior Beauty Executive Advisor: • Client Retention & Expansion: Drive annual account growth by identifying organic upselling and cross-selling opportunities across GOAT’s service offerings. • Client Retention & Expansion: • Account Health & Governance: Establish structured client ways of working, ensuring SLA compliance, transparent quarterly business reviews (QBRs), and high client satisfaction (NPS). • Account Health & Governance: • Pitch Leadership: Partner with agency growth teams on new business pitches, RFPs, and strategic proposals to win top-tier beauty global and regional accounts. • Pitch Leadership: • Operational Excellence & Beauty Workflow Optimization • End-to-End Workflow Standardization: Audit, refine, and enforce streamlined operational workflows covering beauty product gifting, shade matching fulfillment, creator contracting, usage rights for beauty assets, briefing, content approvals, and reporting. • End-to-End Workflow Standardization: • Operational Scale: Build scalable frameworks and standardized documentation templates that streamline campaign execution across multi-SKU product launches and global beauty activations. • Operational Scale: • Risk & Compliance Management: Ensure strict adherence to FTC guidelines, beauty/cosmetic claims compliance, legal contracts, usage rights, and brand safety across all creator assets. • Risk & Compliance Management: • Tech & Automation Adoption: Drive full adoption of internal tech stacks, AI capabilities, and proprietary platforms across all accounts to enhance reporting accuracy and operational efficiency. • Tech & Automation Adoption: • Financial & Commercial Governance • Account P&L & Profitability: Monitor financial health across all GOAT Beauty accounts, maintaining target profit margins through efficient pricing models and resource utilization. • Account P&L & Profitability: • Budget Oversight: Oversee multi-million-dollar beauty creator budgets, ensuring flawless financial governance, rate negotiations, usage rights extensions, and creator payment pipelines. • Budget Oversight:
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT