Tide - Business Development Event Executive

• 1) Lead Generation & Conversion • Proactive Event Sourcing: Identify, secure attendance, and actively look for new business opportunities at a minimum of one high-potential external B2B event, expo, or local networking session per week across the UK. • Proactive Event Sourcing: • On-the-Floor Pitching: Actively approach business owners at trade shows and exhibitions to promote Tide’s platform, demonstrate our specialized accounting tools, and close sales. • On-the-Floor Pitching: • Streamlined Onboarding: Guide prospects smoothly through the signup process on-site, ensuring high-quality conversion in collaboration with our KYC/FinCrime teams. • Streamlined Onboarding: • Pipeline Follow-Up: Aggressively follow up on event-generated leads using CRM tools to maximize final conversion rates and drive paid plan adoption. • Pipeline Follow-Up: • 2) Event Execution & Partnership Building • HQ Event Hosting: Co-host and manage logistics for internal events at Tide HQ, including monthly Accountant Society sessions and bi-monthly partner events. • HQ Event Hosting: • Digital Outreach: Launch and host Tide Educational Online Events to scale our reach beyond physical locations. • Digital Outreach: • Strategic Partnerships: Identify, negotiate, and manage strategic growth partnerships with event organizers, local business hubs, and SME networks to secure deal pipelines and referrals. • Strategic Partnerships: • Cross-Functional Collaboration: Work closely with Marketing, Affiliates, and Product teams to align event content with new campaigns, features, and MTD (Making Tax Digital) updates. • Cross-Functional Collaboration: • 3) Field Representation & Data Mastery • National Expansion: Represent Tide across the UK, traveling regularly to support regional event footprints (including Manchester and Birmingham). • National Expansion: • Data & Analytics: Maintain 100% accurate pipeline tracking in Pipedrive. Support the Team Lead in updating our Live Event Looker Dashboard to evaluate event ROI. • Data & Analytics: • Event Storytelling: Capture data and photography from every event to create compelling post-event "Recaps," showcasing wins across PCM leadership and team channels. • Event Storytelling: • Flexible Execution: Work flexible hours as required—including occasional evenings or weekends—to match event schedules and meet business owners on their time. • Flexible Execution: • You’ll Be a Great Fit If You: • Have proven face-to-face B2B or field sales experience, with a solid background in event coordination, experiential marketing, or financial products. • Are target-driven, proactive, and highly motivated by performance bonuses and commission. • Are comfortable with cold face-to-face outreach—introducing yourself to strangers at busy exhibitions and turning cold interactions into warm leads. • Possess outstanding verbal and written communication skills, with the confidence to pitch to an individual founder, negotiate with a corporate partner, or present to a large group. • Have strong time management, organization, and self-motivation to manage your own travel schedules and event deadlines. • Are tech-savvy—confident using CRM tools (Pipedrive), Looker, and Google Workspace (Sheets/Slides). • Hold a full UK driving licence (preferred) and are willing to travel regularly. • Are energetic, resilient, and love celebrating wins via team channels. • What You’ll Get in Return • Competitive salary with uncapped commission and performance bonuses. • Vitality Health Insurance with mental and physical wellbeing benefits. • 25 days holiday with the ability to buy extra days. • Dedicated Learning & Development budget to scale your career. • Access to Cycle to Work scheme, pension contributions, and other flexible benefits. • Monthly team socials, volunteering time, and access to an inclusive, collaborative team culture. • Hybrid and flexible working options—field and event-based with support from our London HQ. • Our Commitment to Diversity & Inclusion • At Tide, we’re building services for all small business owners — so diversity is at the heart of everything we do. We welcome people from all backgrounds, cultures, and perspectives. Every voice matters, and everyone has the chance to make an impact. • TIDE IS A PLACE FOR EVERYONE