parcelvision - ParcelHero - Paid Media Manager (U.K.)

• Paid Social and Channel Expansion • Retargeting buildout: Own the launch of retargeting programmes across Meta, TikTok, and LinkedIn from scratch, including pixel setup, audience architecture, funnel segmentation, and creative strategy. We have over 5 million annual website visitors and currently run zero retargeting. This is your first priority. • Prospecting campaigns: Build and manage prospecting campaigns on paid social and community channels, including Reddit and Quora. Test, learn, and scale what works. • B2B paid acquisition: Own paid advertising to drive business leads for our new Parcelhero Pro SaaS subscription plans. This includes LinkedIn campaign management targeting SMEs, e-commerce businesses, and direct-to-consumer brands. Work closely with the Sales team to align paid lead quality with pipeline outcomes. • PPC backup and support: Develop a solid working knowledge of our Google and Microsoft PPC accounts so you can provide informed support and cover when needed. You will not own PPC day-to-day, but you need to understand it well enough to monitor performance and flag issues. • Analytics and Measurement • GA4: Use GA4 daily to monitor campaign performance, track conversion events, and identify optimisation opportunities. Contribute to conversion tracking setup for new campaigns and channels. • Reporting: Build and maintain paid media dashboards in Looker or Power BI covering all channels you own. Report clearly to the Head of Marketing and CRO on channel performance, CAC, and ROAS. • Testing: Run structured A/B tests across creatives, audiences, and landing pages. Document learnings and apply them systematically. • Creative and Collaboration • Creative briefing: Brief the design team on ad creative requirements across all paid social channels. Give clear, data-informed feedback on what is and is not working. • Cross-functional alignment: Work closely with the Head of Marketing, CIO, Sales, and Customer Success teams. Paid media at Parcelhero connects directly to revenue; you will be expected to operate with that context in mind, not in isolation. • AI-powered working: We are a heavy Claude AI user across the business and expect all team members to use AI tools actively to work faster and smarter. Creative iteration, campaign analysis, reporting, and planning are all areas where AI should be part of how you work. • Based in the UK. This role is fully remote. • Experience running B2B paid campaigns on LinkedIn, including audience targeting for SMEs or e-commerce businesses. • Familiarity with Reddit Ads, Quora Ads, or other community platform advertising. • Experience in e-commerce, logistics, SaaS, or a marketplace/price comparison environment. • Exposure to Google Ads or Microsoft Ads at an operational level, even if not your primary channel. • Experience working in a small, remote-first team where you have operated without agency support. • Work at Parcelhero: Perks That Pack a Punch! • Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT. • Annual Leave: You'll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off. • Bank Holidays: Enjoy paid leave on all UK bank holidays as standard. • Sick Pay: We offer a company sick pay scheme that aligns with the statutory minimum to support you when you're unwell. • Merit Reviews: Get rewarded for your hard work and dedication with regular performance and salary reviews. • Inclusive Culture: Be yourself and thrive in our casual and upbeat environment. • Parcelhero is an equal-opportunity employer. We value diversity and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.