Sony Music Global - Sales and Marketing Manager
Requirements
• 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP. • Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements. • Experience working within a label, artist management or distribution system managing releases, projects or relationships • Established relationships with key contacts at major DSP is a significant advantage. • Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs. • Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making. • Knowledge of social marketing, online video platforms, digital advertising, and online • promotional outlets • High level of awareness and passion for local independent labels, artists and the Arabic music scene • Excellent communication and interpersonal skills, fluent in Arabic and English • Demonstrated ability to lead teams and drive results through coaching and mentorship. • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Responsibilities
• DSP Strategy & Campaign Management: • Develop, implement, and manage end-to-end digital marketing campaigns for new releases, with a core focus on DSP performance. • Secure and optimize key promotional placements across all DSPs, including playlist adds (editorial and algorithmic), homepage features, new release banners, and programmatic advertising. • Serve as the primary internal and external point of contact for all DSP partners, building and maintaining strong, productive relationships. • Lead catalog optimization initiatives to maximize the long-term performance, discoverability, and consumption of both frontline and catalog releases across all DSPs • Marketing Initiatives Development • Propose and pilot innovative marketing tactics to optimize the exposure of our new releases and maximize catalog potential. • Stay ahead of the latest trends, tools, and best practices in the digital music landscape, especially new features and promotional opportunities on DSPs. • Cross-Functional Leadership: • Lead the digital marketing planning process for assigned projects, presenting strategies and results to the relevant stakeholders. • Work closely with the Label Management Team to enhance the visibility and impact of priority releases across all DSPs. • Team Development • Team Development • Provide active support and guidance to direct team members, facilitating problem resolution and implementing processes that enhance productivity and efficiency. • Act as a role model by demonstrating best practices for effective communication and pitching approaches with DSPs.
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