matchmatch - B2B Marketing Lead (PromoRepublic)
Requirements
• Strong hands-on B2B Marketing experience • Experience in B2B SaaS or a closely comparable B2B software environment • Proven experience with demand generation and pipeline-focused Marketing • Evidence of personally owning Marketing initiatives from strategy through execution • Strong commercial and business mindset • Ability to connect Marketing activity to pipeline and revenue outcomes • Experience building and executing multi-channel B2B campaigns • Strong positioning, messaging and product Marketing judgement • Experience with HubSpot or a comparable CRM and Marketing automation platform • Ability to analyse funnel and campaign data and make decisions based on it • Hands-on experience using AI and automation to materially improve Marketing workflows or outcomes • Experience coordinating agencies, contractors or cross-functional contributors • Excellent written and spoken English • Strong operational discipline and personal ownership • You are likely to succeed if you: • Think commercially and connect Marketing activity to business outcomes • Move comfortably between strategy and hands-on execution • Enjoy building and testing rather than only managing others • Use data to challenge assumptions and make decisions • Bring structure without creating unnecessary process • Make clear trade-offs when resources are limited • Look for opportunities to automate repetitive work • Take responsibility for outcomes rather than activity • You do not need to be the deepest specialist in every Marketing discipline. You do need to know how the pieces fit together and be willing to get hands-on when necessary. • Location and ways of working: • This is a remote role with a European-compatible working schedule. Our team is distributed, with team members across Europe, including Helsinki and Kyiv. We maintain a core collaboration window during European working hours. Because North America is one of our key markets, occasional flexibility will be required for customer conversations, webinars, events or other market-facing activities.
Responsibilities
• Demand generation and pipeline contribution • Build and optimise campaigns for priority industries, accounts and buyer groups • Develop inbound, outbound-supporting, account-based and re-engagement motions • Work closely with Sales to improve lead quality, handoff and opportunity progression • Build nurturing and lifecycle programmes that move prospects through the funnel • Analyse funnel performance, identify conversion gaps and test new channels and approaches • Measure Marketing performance based on qualified pipeline and business outcomes • Marketing strategy and priorities • Define target audiences, market priorities, campaigns and expected outcomes • Build the quarterly Marketing plan, calendar, operating rhythm and scorecard • Recommend where Marketing budget and resources should be invested • Decide what to start, improve, automate, pause or stop
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