regenxbio - Head of Sales, Rare Disease
Responsibilities
• Develop and implement a comprehensive national field strategy aligned with franchise priorities, launch plans, and commercial objectives. • Deliver national and regional sales performance, maximizing the success of the lead asset in DMD market. Set objectives that drive patient access, demand, revenue generation and growth in line with forecast. • Lead, coach, and develop a high-performing field organization, including regional sales leaders, Key Account Managers, market development roles, and patient engagement roles, focused on DMD providers, institutions, clinics, patients & caregivers. Includes: • Develop individual growth plans, leadership bench strength, and succession plans while creating an inclusive culture that values diverse experience and perspectives. • Lead field launch readiness, including territory design, deployment, targeting, account prioritization, training, and execution planning. Establish readiness milestones and address gaps with cross-functional partners. • Drive sales force effectiveness through performance management, field KPIs, incentive compensation, analytics, and CRM utilization. • Partner with Commercial Operations, People, and Finance groups to establish effective incentive compensation plans, field KPIs, business reviews, and recognition programs. • Lead and develop Patient Services capabilities, ensuring effective patient access, onboarding, support, education, and coordination with internal and external stakeholders. Work closely with Market Access to identify and help resolve barriers involving payer coverage, prior authorization, reimbursement, treatment-center readiness, and patient onboarding. • Build strong relationships with key opinion leaders, treating institutions, and professional communities. • Contribute to portfolio strategy, business planning, forecasting, and resource allocation as a member of the Rare Disease Leadership Team. • Analyze market dynamics, customer feedback, and field performance to optimize execution, inform strategy and optimize results. • Champion a culture of compliance, accountability, and patient-centricity across the organization. • Work closely with other executive and senior leadership teams to align field operations with marketing, finance, IT, operations & enablement, and other key business functions. • Ability to travel ~50-75% as required. • It is imperative that REGENXBIO employees embody our core values by working collaboratively, building strong relationships and using clear communication to meet shared objectives.
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