ChowNow - Marketing & Partner Operations Manager

• Reporting & Workflows • Own top of funnel lead routing & assignment, scoring, enrichment, and lifecycle management, built and maintained directly in HubSpot. Partner with Biz Systems on LeanData-side configuration • Establish clear rules of engagement and ensure attribution logic is accurate, so leads are correctly mapped to the right channel — maintaining the data integrity needed to measure channel ROI with confidence. • Accelerate revenue and improve pipeline hygiene by implementing automations and workflows across the lead-to-customer lifecycle. • Proactively identify and fix funnel inefficiencies — including MQL/PQL → SQL handoff rules and SLAs with the Sales & CS Business Partner — to improve speed to lead and conversion metrics. • Partner with GTM Analytics and Biz Systems on Salesforce data needs for models like Propensity to Revenue or Propensity to Close — ensuring the right fields exist, data flows cleanly between systems, and resulting scores land in Salesforce in a usable way. Model logic and validation stay with GTM Strategy & Analytics. • Partner with the B2B Marketing team to improve lead management and nurture across all channels (marketing, partnerships, rep-gen) — how and when leads get warmed for the Sales team. • Deliver ad-hoc reporting for Marketing & Partnerships teams. • Forecast and project expected pipeline contribution by channel to support GTM planning. • Own end-to-end delivery of marketing workflows and campaigns — build, launch, and post-launch verification — to keep the funnel healthy and acquisition on track. • Manage the marketing tech stack, including HubSpot and Salesforce infrastructure, integration, and field mapping requirements. • Standardize campaign management and reporting in SFDC to ensure consistent tracking across Marketing-sourced pipeline. • Partner closely with Marketing team to execute, measure, and scale multi-channel campaigns • Partnerships Ops • Own end-to-end delivery of partnerships workflows and campaigns — build, launch, and post-launch verification — to keep the partner pipeline healthy and performing. • Own partner tech infrastructure including Partnerstack and Salesforce, integration, and field mapping requirements • Analyze partner-level lead quality and conversion, collaborate with Partnerships team on incentive experiments to boost performance, and track impact to learn what works • Monitor partner discount usage, ensuring discounts are only applied to partner-referred deals and flagging misuse that could erode ASP. (Comp design sits with GTM Strategy & Analytics; comp operationalization sits with the Sales & CS Business Partner). • You Should Apply If You: • Have 5+ years of experience in marketing operations, revenue operations, or a similar systems-focused role, with hands-on HubSpot administration experience • Have a background in B2B SaaS • Are a genuine systems builder — comfortable owning a HubSpot instance end to end, not just using one • Have real depth in lead-to-cash mechanics: routing, scoring, enrichment, campaign tracking, conversion, and attribution • Instinctively look for where automation can remove manual work and speed up the funnel • Can go from "here's the problem" to "here's the system change that fixes it" without a handoff • Have enough fluency in Salesforce to ensure HubSpot and SFDC connect seamlessly. PartnerStack experience is a plus • Have strong problem-solving skills, with the ability to navigate ambiguity and drive solutions proactively while working with minimal direction • Are comfortable in a fast-paced, scrappy work environment and aren't afraid to ask probing questions • Have a high attention to detail, particularly around data hygiene, access/permissions, and workflow configuration • Are a strong cross-functional communicator, especially with Marketing and Partnerships stakeholders