taptapsend - Africa Growth Manager - EU/UK
Requirements
• Based in London or EU • 4–5 years of experience in a high-growth environment such as startups, marketing, or fintechs • Exceptional knowledge and networks among African diaspora communities across the UK/EU, with depth in at least 2–3 key corridors (e.g. Nigeria, Ghana, Kenya, Ethiopia) • Strong business development/sales/marketing/analytical background • Experience with organic and inorganic marketing activities • Having contacts with African influencers and celebrities in the UK or EU is a plus • Strong interpersonal and communication skills, with the ability to engage authentically across diverse African communities • Passion for working with and for migrant communities • Resourceful with the ability to get things done — doing "more" with "less" • Fluency in English; proficiency in African languages is a strong plus • TAPTAP VALUES https://www.taptapsend.com/our-values • Propose solutions • Be proactively candid, with yourself and others • Love the particular • Create positive energy • Maybe, even have fun
Responsibilities
• Build trust-based relationships with African diaspora communities through in-person and online communications • Conduct customer research with transfer senders on a regular basis across priority corridors • Initiate, negotiate and build partnerships with community associations and organizations representing African diaspora groups • Set up offline and online advertising campaigns tailored to specific country communities • Source and lead community ambassadors, champions and influencers across African diaspora networks • Manage agencies for Paid, Creatives, and Events • Manage customers' CRM, segmented by corridor and community • Optimize Operations with help from Product, Ops, Eng and Support teams • Deep dive into customer pain points by corridor and work with the different teams as well as the Africa Corridor Lead to solve them • Travel across UK/EU to connect with and better understand African diaspora communities and grow our customer base • Dedicate part of your time to call customers and respond to messages/comments across our owned media channels • Work with the Head of Africa to outline the growth plan for each market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns
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