lupapets - Sales Development Representative
Requirements
• Solid background in sales as an SDR, BDR, or outbound sales role - B2B SaaS or tech experience preferred although other industries would be considered! • Comfortable prospecting via phone, email, and LinkedIn with a consultative rather than high-volume approach • Strong communicator who can articulate product value clearly to both clinical and non-technical stakeholders • Highly organised and self-motivated, you manage multiple prospects and pipelines without losing momentum • Familiarity with a CRM and a data-driven approach to improving outreach performance (nice to have) • Experience selling vertical SaaS or into a professional-services environment (nice to have) • As a person, you: • You're genuinely curious about customer problems and motivated by solving them, not just hitting a call quota • You're hungry to grow, and willing to do what it takes to succeed • You're resilient - rejection doesn’t rattle you, it sharpens you • Want to grow into a closing role and see the SDR seat as the launchpad, not the destination • Are excited to work in-person from our Paddington, London HQ • Value working with people who are kind, ambitious, and pragmatic • Love animals is a bonus, you’ll be selling to people who have dedicated their careers to them • What does success look like in 6 months? • You’re consistently booking qualified meetings and your pipeline is one the AEs actually want to work • You know the product, the market, and the customer well enough to run discovery calls independently • You’re already shaping how the team thinks about outbound, your insights from the field are changing how we go to market
Responsibilities
• Own top-of-funnel outbound prospecting for veterinary and pet care providers, this is your pipeline to build • Identify, research, and engage high-quality leads through cold outreach across phone, email, and LinkedIn • Qualify prospects and book meetings for Account Executives, handing off with full context • Develop deep knowledge of Lupa’s product, customers, and market so your outreach is consultative, not scripted • Collaborate closely with Marketing and Product to sharpen messaging and positioning based on what you’re hearing in the field • Keep pipeline data accurate and up to date in the CRM - the team runs on clean data • Feed prospect insights back to the team to help shape go-to-market strategy and product direction
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