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Jobs(26,954)/CRO Role(175)/sonarsource (23) - Sonar - Director, GTM Strategy and Planning, Global
sonarsource

sonarsource - Sonar - Director, GTM Strategy and Planning, Global

San Mateo, CA2w ago
In OfficeDirectorNASoftwareCRODirector of StrategyGeneral ManagerB2BPartnership DevelopmentCROBusiness Development

Requirements

• 10+ years in GTM strategy and finance in B2B SaaS or enterprise technology environment • Experience managing and developing a team, with a track record of building high-functioning strategy functions • Strong analytical skills and financial acumen; comfortable building and pressure-testing complex models and translating the output into clear strategic direction • Hands-on ownership of segmentation, quota design, territory planning, and headcount modeling at scale • Deep knowledge of B2B SaaS go-to-market models, including segmentation models, coverage design, and sales motion optimization, across different segments and sales motions • Experience with market sizing, TAM/SAM analysis, and market entry prioritization • Proven ability to operate at the executive level and managing and driving alignment across senior stakeholders • Clear, concise communicator who can present rigorous work simply and credibly to a broad audience • Experience designing or advising on sales compensation structures, with a clear understanding of how incentive mechanics drive behavior • In-office culture • We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. • Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person. • We value diversity, equity, and inclusion

Responsibilities

• Drive the annual and ongoing GTM planning cycle in partnership with the CRO, CMO, GTM Strategy & Operations, GTM Analytics, and Finance, translation company plan into a GTM integrated operational plan across the revenue organization and holding the process accountable to key milestones and decisions • Own annual and in-year headcount planning for the revenue organization, partnering with Finance and People to translate strategic priorities into capacity models • Design and run the global quota-setting and territory planning process, balancing equitable territories to drive sales productivity • Drive key strategic decisions across the revenue organization - customer segmentation, revenue team structure, and coverage model design • Own the bottom-up pipeline model and targets across all GTM teams (Sales, Partners, Business Development, Marketing) and partner with Finance on the top-down forecast model • Develop geo specific GTM strategies and evaluate market entry opportunities, using TAM and feasibility analysis to prioritize expansion geos • Develop the partner GTM strategy with alliances and channel leadership, ensuring the partner motion and its targets are integrated with the broader GTM plan • Partner with sales leadership and field operations leaders to prepare GTM performance materials for executive forums, including QBRs and Board meetings • Work with sales compensation team to provide inputs into sales compensation design and drive analysis of how plan mechanics drive sales behaviors

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