mikmak - Director, Product Marketing (MikMak Aura)
Requirements
• 10+ years of experience, including 6+ years of product marketing experience in a fast paced SaaS product company. • Experience working on products/offerings related to marketing data ecosystems (media, retailer, first-party data) and measurement techniques such as Marketing Mix Modeling (MMM), multi-touch attribution (MTA), or incrementality testing. • Experience translating complex analytical and modeling concepts into actionable product requirements. • Prior experience with MMM and MarTech related insights/analytics is highly desirable. • Excellent verbal and written communication and storytelling skills; able to create compelling narratives and enable sales and marketing teams. • Strong organizational, analytical, and prioritization skills; thrives in a fast-paced and evolving environment. • Bachelor’s or Master’s degree in business, engineering, data science, or a related field; MBA is a plus but not required.
Responsibilities
• Collaborate with marketing, sales, and the commercial leadership team to develop messaging, positioning, enablement and go-to-market plans. • Contribute to competitive intelligence and pricing strategy to strengthen product positioning and market differentiation. • Act as a domain and product expert for internal teams and evangelize the product vision with strategic customers and external stakeholders, including industry analysts. • Work closely with the product management and marketing teams to create critical go-to-market deliverables such as product briefs, feature one-pagers, pitch decks, and competitive battlecards. • Own and drive internal sales training and product launch initiatives. • Partner with solution engineering and customer-facing teams to help with demos and deliver impactful customer enablement materials. • Gather and synthesize insights from customers, prospects, and internal stakeholders to influence the product vision and guide roadmap priorities. • Partner closely with product managers, data science and engineering teams to scope and deliver high-impact capabilities. • Work closely with the product management team to drive prioritization decisions using data, ROI, and customer feedback. • Participate in a collaborative, high-performing team culture that aligns with company values, while fostering career growth and skill development.
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