Flow - Marketing Director, MENA, Riyadh

• Brand & Upper Funnel • Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond. • Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region. • Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media. • Mid Funnel & Growth • Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour. • Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences. • Develop community-led marketing programs that turn existing residents into the strongest channel for new ones. • Performance & Lower Funnel • Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend. • Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up. • Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue. • Leadership & Cross-Functional Partnership • Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance. • Set clear goals, performance metrics, and accountability standards across the function. • Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy. • Manage agency relationships across creative, media, PR, and production in both KSA and UAE. • Ideal Background • 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance. • Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus. • Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech. • Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard. • Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling. • Experience leading multidisciplinary teams and managing agencies across multiple markets. • A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.