We. Singapore - Senior Executive, Regional Business Development & Marketing, APAC
Requirements
• Bachelor's degree in Business, Marketing, Communications, or a related field • 5-7 years of experience in business development, demand generation, growth marketing — PR or marketing agency experience preferred • Hands-on experience managing a BD or sales pipeline, ideally across multiple markets or a regional remit • Hands-on experience with CRM platforms (e.g. HubSpot, Salesforce or Dynamics) and marketing automation or lead-nurture tools • Strong analytical skills, comfortable building reports and dashboards and drawing actionable conclusions from data • Excellent written and verbal communication skills in English; proficiency in an additional APAC language is a plus • Experience working in or with APAC markets, with an understanding of regional business cultures and dynamics • Comfortable in a matrixed, cross-border team, collaborating across teams, levels and time zones. • A self-starter who handles shifting priorities and deadlines with ease — and a sense of humour • Strong customer service orientation and a willingness to pitch across the business • Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas • Equal Opportunity: • Diversity and Inclusion: • Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Responsibilities
• Manage APAC's BD pipeline and CRM data, keeping trackers current and easy to read so leadership always has a clear view of what's in play. • Turn regional and global marketing campaigns, reports and events into a steady flow of qualified leads, and run nurture journeys that keep prospects engaged over time. • Drive timely follow-up on every lead, handing off to the right market team with the context they need to act. • Conduct prospect research and relationship mapping — building profiles, identifying decision-makers and surfacing pathways into priority organisations. • Identify timely opportunities for engagement, monitoring signals that create natural reasons to engage: company news, executive moves, new hires and industry milestones. • Support outreach around thought leadership launches, owned events and webinars, from prospect lists through to post-event follow-up. • Build a regular reporting on pipeline health and conversion, and translate it into practical insight to inform regional strategies. • Work across markets to align BD activity and connect regional efforts to broader marketing and global growth goals.
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