reacher - Director of Partnerships
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Requirements
• 5–8+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform • Track record managing 20+ strategic accounts simultaneously with executive-level relationships • Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships • Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting • Comfortable in a fast-moving startup environment with no existing playbook • Strong execution capability (not strategy-only) • Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem) • Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space • Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.) • Working knowledge of the creator economy, affiliate marketing, or social commerce business models • THIS ROLE IS NOT FOR YOU IF • You expect to inherit a playbook — there isn't one yet, and building it is part of the job • You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes • You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon
Responsibilities
• TIKTOK ECOSYSTEM PARTNERSHIPS • Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams • Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem • Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams • Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations • Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM • STRATEGIC ACCOUNT MANAGEMENT • Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients • Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor • Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning • Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery • Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership • AGENCY & TSP PARTNERSHIPS • Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies • Run a referral motion that turns agency partners into a consistent source of net new brand pipeline • Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps • Activate dormant agency relationships and identify new TSPs to onboard • CROSS-FUNCTIONAL LEADERSHIP • Partner with Sales on enterprise pipeline and deal strategy • Partner with Reacher Plus delivery on strategic account health and executive relationships • Partner with Product on platform-level requests from TikTok and top accounts • Report partnership pipeline, account health, and ecosystem signals to the founders weekly
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