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Jobs/BDR Role/lavendo - Founding BDR, AI Packaging SaaS (Remote)
lavendo

lavendo - Founding BDR, AI Packaging SaaS (Remote)

Remote - PT (Pacific)+ Equity3w ago
RemoteSeniorNASoftwareConsumer GoodsBDRSDRB2BCoachingCold CallingSalesforceApolloSalesLoftOutreachProcurementCRM Management

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Requirements

• 1–3+ years of B2B SaaS outbound sales experience (SDR / BDR / Founding BDR) • Demonstrated track record of cold-outbound success — you can talk in numbers about dials/day, meetings/week, conversion rates • Excellent spoken English, confident on a cold call, comfortable with US business buyers (East Coast and Central time zones) • Experience selling into non-tech, traditional industries — manufacturing, packaging, supply chain, construction, CPG, or similar "blue-collar" buyers • You can pitch an early-stage product without flinching — you know how to handle "you're too early" and "come back when you have more customers" • Fluency in modern outbound tools: HubSpot (or Salesforce), Apollo / ZoomInfo, LinkedIn Sales Nav, a sequencer (Outreach / Salesloft / Lemlist) • Willing and able to work US business hours that overlap with the East Coast (roughly 6am–2pm PT / 9am–5pm ET) • Prior founding sales hire at a YC or seed-stage startup • Sold into Procurement, Packaging, or Creative/Brand decision-makers specifically • Closed your own deals (not just SDR meeting-booking) • Experience running outbound from a founder's LinkedIn account • Familiarity with CPG, beauty, or packaging supply chain terminology • KEY SUCCESS DRIVERS • Hungry. You want to be a founding hire and grow with the company, not just clock a steady SDR check. • Resourceful. You hit a wall, you find a way around — you don't wait to be told what to do. • Direct. You communicate in specifics, not abstractions. You bring problems and proposed solutions. • Honest. Founders here have been burned by salespeople who oversold themselves. References will be called. • Persistent on the phone. Buyers in this industry are hard to get on calls. You don't take "not a priority" as a final answer — you reframe. • Ownership-minded. You treat the pipeline as your pipeline. • Coachable. You can take direct feedback without getting defensive and turn it into better calls and messaging. • Strong performance-based upside: clear path to a higher comp and equity after the fundraise, with specifics agreed at the final stage • Employment Type: contract (1099)

Responsibilities

• Run high-volume outbound across phone, email, and LinkedIn into a curated list of CPG brands, packaging companies, and adjacent manufacturers • Book qualified discovery meetings for the founder (target: minimum 2 meetings/week after a 2-week onboarding ramp) • Own the CRM (HubSpot): clean pipeline, sequence cadences, log every call, keep data tight • Research target accounts and identify the right buyer — Creative Director, Packaging Engineer, Formulator, Procurement, Supply Chain, or Account Executive — depending on company • Iterate weekly on messaging with the founder: what objections came up, what hooks worked, what stories resonate • When given pre-built target lists, work them ruthlessly. When given a blank ICP, source your own. • Bring market signal back to the founder: what buyers care about, what they push back on, what features they ask about

Benefits

• Founding-team seat at a revenue-generating, pre-fundraise AI SaaS startup in San Francisco • Direct mentorship from a founder who is hands-on with sales and will personally onboard you • Founder closes deals — you'll watch and learn the full motion, not just book and hand off • Clear path: BDR → Account Executive after the upcoming fundraise • Meaningful early equity for the right person who performs and stays through the round • Build the playbook from scratch — your messaging, your sequences, your wins • Strong technical co-founder — when a prospect asks for a feature, you can credibly say "we'll build it" • Open roadmap, real customer voice — what you hear on calls actually shapes the product • Remote, flexible — work from anywhere with strong US East Coast time-zone overlap • Contractor engagement via Deel — clean, compliant, simple monthly payments

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