NovoEd, Inc. - Director of Demand Generation

• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role • Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management • Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution • Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when • Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers • Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment • A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals • Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment. • Strongly Preferred • Strongly Preferred • Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas • Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar) • Experience managing or contributing to brand and thought leadership programs alongside demand generation • Familiarity with AI’s impact on organic search and content discoverability, and how to adapt content strategy accordingly • What you need to be successful in this role • You are a systems thinker. You build frameworks before campaigns and strategies before tactics. • You are intellectually honest about performance. You kill underperforming programs without sentiment. • You are a builder by nature. Defining strategy and shaping a function energizes you more than running someone else’s playbook. • You treat brand as a demand generation lever, not a separate department. • You understand that outbound is a tool, not an identity. You don’t confuse activity for pipeline. • You know how enterprise buyers actually buy — through peer trust, dark funnel research, and committee consensus — and you’ve built programs that work with that reality, not against it. • You are comfortable managing several initiatives at once and are willing to change course based on evidence or changing priorities • If you continue through the process, you will participate in virtual interviews with a total of 3–7 people, depending on the seniority of the role. • Plus 20% Bonus Opportunity • $160,000—$165,000 USD