Ping Identity - Vice President Product & Solution Marketing
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Requirements
• Profile • Profile • 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology. • Experience operating at $1B+ scale is preferred • Demonstrated ability to define or redefine a category narrative • Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities • Executive Presence: • Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning • Visionary Thinker: • Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization • Revenue-Driven: • Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation • Team Builder: • Base Hiring Range: • $194,686 to $288,423
Responsibilities
• 1. Market & Category Vision (Discover / Define) • Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations • Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts • Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market • Define buyer personas, journeys, and category narratives that influence market perception • Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI • Establish Ping as the thought leader in next-generation identity and security markets • 2. Positioning & Messaging Architecture (Align / Build) • Work with our CEO and executive team to set the vision and market direction • Define company-wide positioning and differentiated value propositions • Develop messaging frameworks that scale across products, solutions, and industries • Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans • Lead naming, branding alignment, and solution packaging strategy • Build a scalable content strategy and messaging frameworks rooted in strategic differentiation • Define buyer personas and journey maps to influence market perception • 3. GTM Strategy & Launch Excellence (Build / Launch) • Help the organization prioritize strategically for impact • Own go-to-market strategy and planning for major product and solution launches • Create integrated launch frameworks that align Product, Marketing, Sales, and Partners • Ensure sales readiness, enablement, and knowledge transfer are world-class • Establish launch dashboards and post-launch analytics rigor to measure success • Drive partner GTM alignment and solution marketing for ecosystem growth • Grow and develop the team for next gen Product and Solution Marketing at scaled growth • 4. Revenue Acceleration & Lifecycle Impact (Grow / Sunset) • Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement • Lead win/loss analysis and product growth diagnostics • Optimize solution packaging and positioning based on pipeline and performance signals • Develop lifecycle and sunset communication strategies that protect brand equity • Act as strategic driver for the business — continuously informing prioritization decisions • Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM
Benefits
• Generous PTO & Holiday Schedule • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations) • Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
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