Agoda - ABM & Lead Generation Specialist (Bangkok-based, relocation provided)
Requirements
• Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience. • Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent). • Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required. • How we will measure successPrimary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few. • How we will measure success • Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Responsibilities
• Research & target your accounts and form a point of view on which product leads and how the relationship expands. • Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded. • Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts. • Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer. • 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing. • Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan. • Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct). • Ability to sell a portfolio, not a single product - comfortable matching the right product to a buyer and articulating an expansion path. • Strong BD/Sales partnership instincts; comfortable working without direct authority. • CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo). • Data-literate - comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership.
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